Access to analytical tools and data
Feb 27, 2024 2:10:43 GMT -6
Post by account_disabled on Feb 27, 2024 2:10:43 GMT -6
The tools such as Google Analytics. For a person without marketing experience such a report will be incomprehensible. If you pay for an agency service you have the right to expect clear information that is understandable to you and an explanation of what specific results mean. Pay attention to whether the agency includes an analysis of the results even a short severalsentence one in the report and explains the size and significance of individual numbers. Such a report should also include a list of works note whether it differs over the months and a cooperation plan for the next month.
A good practice is a regular monthly meeting with the agency during which you discuss the results work perform and plan next steps. As part of cooperation with Casbeg clients we conduct such meetings on a regular basis Client Agency Casbeg which often allows us to develop more effective solutions. Increases decreases numbers Just as it is important for the agency to inform you what the C Level Executive List individual numbers in the reports mean it is also important for you to look critically at the report you receive. If every month you see drops in metrics such as the number of conversions conversion rate ROAS website traffic you should watch the situation carefully.
Ask the agency lots of clarifying questions and try your best to understand the history of the promotion and its effectiveness over time rather than just focusing on a specific months report. in real time You should always have access and most importantly ownership to your ad account and analytics tools. If the agency justifies itself with the argument that it protects its knowhow you should automatically disqualify such a partner. Too often its a fear of you noticing that the agency isnt doing much of the work it promis to do. As a rule access issues are agre at the beginning.
A good practice is a regular monthly meeting with the agency during which you discuss the results work perform and plan next steps. As part of cooperation with Casbeg clients we conduct such meetings on a regular basis Client Agency Casbeg which often allows us to develop more effective solutions. Increases decreases numbers Just as it is important for the agency to inform you what the C Level Executive List individual numbers in the reports mean it is also important for you to look critically at the report you receive. If every month you see drops in metrics such as the number of conversions conversion rate ROAS website traffic you should watch the situation carefully.
Ask the agency lots of clarifying questions and try your best to understand the history of the promotion and its effectiveness over time rather than just focusing on a specific months report. in real time You should always have access and most importantly ownership to your ad account and analytics tools. If the agency justifies itself with the argument that it protects its knowhow you should automatically disqualify such a partner. Too often its a fear of you noticing that the agency isnt doing much of the work it promis to do. As a rule access issues are agre at the beginning.